Lucky Wash Coin Laundry, Biloxi, MS

Why would a laundromat choose to highlight luck as an essential part of its service?

Just imagine the customers of Lucky Wash: sitting in front of their washer/dryers, eyes closed, holding up a pair of crossed fingers, whispering some mantric gambler's prayer.

Perhaps the owners failed to make the distinction between the Biloxi laundry market and that of the casinos' down the road: "Come on guys, we're losing too much business to all that glitz and glam on the foreshore! We've got to put a bit of uncertainty back into the business - shake it up a little!"

For all I know, it's probably working.